The Belgrade Witty Map is a pioneering fusion of a Belgrade city map and a city guide through many highlighted parts.  This mix creates a completely new approach because it enables the visitor, or residents, to efficiently, quickly, and simply arrive at relevant information.  For the first time, any unnecessary wandering through usually confusing content is completely avoided.  The many easy-to-find illustrations provide a much faster way of communication with the viewer.

Aside from official information, the map contains additional suggestions specifically aimed at those visitors who are staying for a short time in the city and don’t have much time to really feel its spirit.  As one of the first impressions visitors will come into contact with, the map primarily intends to cheer people up and even make them laugh, and allow them to start exploring the city with positive vibrations from the start.

What makes this map stand out from the rest is its charming, cheerful and modern design, adapted to present day tourists and their needs.  The map is filled with delightful illustrations, each one uniquely created, in bright and upbeat colors.  With this, the authors wanted to take the image of their city as “grey and dirty” and send it forever into the past, and instead, present a new, fresh and chic visual identity of Belgrade.